Marketplace operator, ad buyer, and builder, in that order of how it started.

I'm an E-Commerce Marketplace Manager at iBuy / 6ave.com, based in Dunellen, NJ. My core responsibility is Best Buy Marketplace. I onboarded 6ave onto it from scratch and now manage a 10,000+ SKU catalog through Rithum/ChannelAdvisor (multichannel feed-management platforms), along with GTIN/BSIN mapping (universal product ID mapping), on-time-delivery compliance, and catalog dispute resolution.

Alongside that, I run Best Buy Ads (MyAds) campaigns that have generated $11.5M+ in revenue on $693K of spend since November 2025 (a 16.62x return), and I manage the two-person team that keeps ads and listing content moving.

Outside my full-time role, I run ParraIT, an independent e-commerce consultancy. I've launched Shopify storefronts in under a week, built Google Ads campaigns that returned 6.5x ROAS, and helped a client sell out five product lines for $250K+ in gross sales during a U.S. market launch.

What ties it together is that I don't hand off the technical side. I build the tools myself: an AI-assisted content pipeline that cut listing time by 70%, a redesigned 6ave.com that lifted average session duration by 28%. Understanding the stack end to end is what makes the marketplace and advertising decisions better.