Andrew Parra ES

Dunellen, NJ · ETOpen to Director / VP e-commerce roles

Andrew Parra

I run marketplaces, the ad spend behind them, and the software that keeps them clean.

Best Buy Marketplace from zero to 10K+ SKUs, Best Buy Ads at 16.63x return, and the tools that keep a catalog listable.

Get in touch See the work

The numbers

$14.1M+
Best Buy Ads revenue
Since Nov 2025
16.63x
Return on ad spend
$848K spent · since Nov 2025
$46.0M
Best Buy Marketplace GMV
Since I took over · Nov 10, 2025
81%
Net sales growth
FY24 → FY25 · all channels

Source: Best Buy Ads (MyAds) and Best Buy Marketplace (Mirakl) reporting, as of Oct 19, 2026; 6ave sales across Best Buy, Temu and 6ave.com. Published with 6ave's OK.

In 15 seconds

The work, start to finish

Sound on, no narration. A listing Best Buy rejects gets its feed fixed and goes live; 10K+ SKUs snap into one catalog; $848K of Best Buy Ads spend returns $14.1M, 16.63x; the B2B portal ships phase by phase.

Example record · SKU 6AV-A6400-KIT · Best Buy Marketplace Live · 0 errors
TitleSony Alpha a6400 Mirrorless Camera with 16-50mm Lens, Black✓ Fixed
GTIN012345678905✓ Matched
CategoryCameras › Mirrorless Cameras✓ Mapped
Images6 photos, white background✓ Passed
Offer$849.00 · 37 in stock✓ Synced
Illustration. Feed check: title rules, GTIN, category map, images, stock

Selected work

Four case files

All work
Best Buy Marketplace · Feb 2025 – now

Took 6ave from zero to a 10K+ SKU Best Buy Marketplace seller

$46.0M GMV since Nov 10, 2025 · 10K+ SKUs

Role
Marketplace manager
Channels
Best Buy, Rithum/ChannelAdvisor
Scope
Onboarding, catalog, OTD, disputes
Read the case file Best Buy Ads · Nov 2025 – now

$848K in ad spend returned $14.1M+ at 16.63x

16.63x ROAS · 247M+ impressions

Role
Owner, budget and campaigns
Platform
Best Buy Ads (MyAds)
Team
2 people
Read the case file iBuy · Apr 2025 – now

Replacing manual wholesale distribution with a B2B portal

3 phases · ERP integration · 1M+ SKU target

Role
Designed and led
Stack
React, Node.js, ERP
Status
Phase 3 in progress
Read the case file 6ave.com · Feb – Apr 2025

Rebuilt 6ave.com mobile-first: load time −48%, sessions +28%

−48% load · +36% organic · −70% listing time

Role
Led the rebuild
Stack
Shopify, Shopify API, WMS
Live
6ave.com
Read the case file

Best Buy Ads · since Nov 2025

$848K in, $14.1M out

Both bars use one scale. The spend bar is 6% the length of the revenue bar, which is what a 16.63x return looks like.

How the ads are run

Listing quality

Same product, before and after

What a feed cleanup changes on one listing: the title, photos, shipping promise and attributes. Drag the handle to compare.

Illustration, not a real listing. Drag across it, or use the arrow keys.

BeforeAfter
no image
no image
no image
no image

SONY A6400 W/ 16-50 KIT BLK **NEW** FREE SHIP!!

$849.00

Ships in 5–7 business days

  • Brandmissing
  • Sensormissing
  • Lens includedmissing
  • ColorBLK

Sony Alpha a6400 Mirrorless Camera with 16-50mm Lens, Black

$849.00

Free shipping · arrives in 2 days

  • BrandSony
  • Sensor24.2MP APS-C
  • Lens included16-50mm power zoom
  • ColorBlack

Where I've run catalogs and ads

Platforms

Best Buy Marketplace Best Buy Ads (MyAds) Temu Shopify Rithum / ChannelAdvisor Mirakl SPS Commerce Google Ads Meta Ads

Contact

Get in touch

LinkedIn

Consulting on the side through ParraIT.