Where the work happened.

Owning Best Buy Marketplace, Temu, and 6ave.com: seller onboarding, catalog architecture, advertising, and site development.

• Onboarded 6ave onto Best Buy Marketplace from scratch, growing it into a core revenue channel and managing a 10,000+ SKU catalog through Rithum/ChannelAdvisor feed management, GTIN/BSIN catalog mapping (universal product IDs), and on-time-delivery (OTD) compliance.
• Ran Best Buy Ads (MyAds) campaigns generating $11.5M+ in revenue on $693K spend (16.62x ROAS) across 200M+ impressions since November 2025.
• Drove an 81% increase in net sales by leading cross-platform strategy, ad performance, SEO automation, and marketplace expansion across Best Buy, Temu, and 6ave.com.
• Launched iBuy's Temu storefront as one of the platform's original electronics sellers, scaling listings with optimized feed formatting and pricing.
• Ran Google Ads Performance Max campaigns to boost external traffic to 6ave.com; built a custom AI-powered tool using the Shopify API and OpenRouter to automate SEO-rich product descriptions and reviews, improving content speed by 70%.
• Led the full modernization and redesign of 6ave.com, enhancing mobile experience, site speed, and layout, resulting in a 28% increase in average session duration.
• Manage a 2-person team across advertising and listings content, owning the Best Buy Ads budget and performance end-to-end.

Independent e-commerce development and digital marketing consultancy, serving external clients on Shopify builds and paid advertising.

• Client: Manfredi Barbera USA Corp (Sep-Nov 2024): designed and launched a custom Shopify storefront in under one week, with a mobile-optimized experience and GA4 + enhanced conversion tracking to support U.S. market entry.
• Orchestrated a launch campaign that sold out 5 product lines and generated $250,000+ in gross sales within the first weeks, driving rapid brand traction in a new market.
• Built and executed Google Ads campaigns (Performance Max + Search) that achieved a 6.5x ROAS and delivered a 40% lift in online sales revenue compared to baseline.