Projects

Things I've shipped.

Marketplace platforms, storefronts, and growth systems that are built, not just managed.

Best Buy Marketplace Management

Feb 2025 - Present

Marketplace OpsRithum / ChannelAdvisorBest Buy Ads

Built and scaled iBuy/6ave's presence on Best Buy Marketplace from the ground up into one of the account's core revenue channels.

What was built

Onboarded 6ave onto Best Buy Marketplace from scratch, growing and managing a 10,000+ SKU catalog through Rithum/ChannelAdvisor feed management and GTIN/BSIN catalog mapping
Built and scaled Best Buy Ads (MyAds) campaigns generating $11.5M+ in revenue on $693K spend (16.62x ROAS) across 200M+ impressions since November 2025
Established on-time-delivery (OTD) compliance and catalog dispute-resolution processes, growing the team to 2 direct reports across ads and listings content

$11.5M+ Ads revenue 16.62x ROAS 10K+ SKU catalog

iBuy Bulk Marketplace

Apr 2025 - Present

ReactNode.jsERP IntegrationB2B

A three-phase B2B wholesale platform designed and led from the ground up to replace manual distribution workflows that couldn't scale with the catalog.

What was built

Pre-MVP: secure login, buyer verification, and offer submission delivered in weeks
MVP: a React/Node.js portal with tiered pricing, ERP integration, and dual dashboards
Phase 3 (in progress): real-time auctions, analytics, and API integrations for 1M+ SKUs

1M+ SKU target scale 3-phase rollout

6ave.com header, navigation, and featured products in December 2024

6ave.com header, navigation, and hero banner today

Dec 2024 Today Drag to compare

6ave.com Redevelopment & SEO Modernization

Feb-Apr 2025

ShopifySEOAI ContentWMS Integration

A full rebuild of the legacy storefront, prioritizing mobile-first design, load speed, and organic discoverability.

What was built

SEO-optimized, mobile-first rebuild cutting load times by 48% and reducing bounce rate by 24%
Real-time inventory sync via WMS integration for scalability
An AI-powered content automation tool for product descriptions and reviews, cutting listing time by 70%

-48% load time -24% bounce rate +36% organic traffic

Temu Marketplace Launch & Growth

Mar 2025 - Present

Marketplace OpsFeed ManagementPricing Strategy

End-to-end onboarding and growth of iBuy's Temu channel as one of the platform's original electronics sellers.

What was built

Managed end-to-end onboarding of 500+ SKUs with optimized product feeds, images, and pricing logic
Developed performance tracking dashboards for GMV, returns, and profitability
Scaled the channel to $60K+ monthly GMV within the first 90 days, with a <10% return rate

$60K+ monthly GMV <10% returns 500+ SKUs

Have something similar to build?

Through ParraIT I take on select consulting engagements: storefronts, feed management, and paid growth.

Get in touch