ParraIT · consulting since 2024
Storefronts, feeds and paid growth, on the side
ParraIT is my independent e-commerce development and digital marketing consultancy. I take on select engagements alongside the full-time role.
Client · Sep – Nov 2024
Manfredi Barbera USA: a U.S. launch in weeks
| Measure | Result | Period · baseline |
|---|---|---|
| Gross sales from the launch campaign | $250K+ | First weeks of U.S. market entry |
| Product lines sold out | 5 | Launch campaign |
| Google Ads return (Performance Max + Search) | 6.5x | Client engagement, Sep – Nov 2024 |
| Online sales lift | +40% | vs baseline |
| Shopify storefront, design to launch | <1 week | Mobile-optimized, GA4 + enhanced conversions |
What I take on
Storefronts
Shopify builds and rebuilds, with GA4 and conversion tracking.
Feed management
Catalogs, product IDs and marketplace feeds that list cleanly.
Paid growth
Google Ads, reported in plain numbers.
Automation
The tooling that connects them: content, reporting and research.