Andrew Parra ES

Case file · 6ave.com · Feb – Apr 2025

Rebuilt 6ave.com mobile-first: load time −48%, sessions +28%

6ave.com, iBuy's own storefront, was slow on phones, hard to index, and its catalog didn't reflect live inventory. I led a full rebuild on Shopify, from information architecture to the content pipeline behind it.

Role
Led the rebuild, as E-Commerce Marketplace Manager
Dates
Feb – Apr 2025
Stack
Shopify, Shopify API, OpenRouter, WMS integration
Live
6ave.com

The problems

  1. Slow on phonesThe legacy store loaded slowly on mobile, where most of the traffic lands.
  2. Hard to indexThe legacy build was hard for search engines to index.
  3. Stock that wasn't realThe catalog on the page didn't reflect live inventory in the warehouse.

What I did

P1Rebuilt mobile-first on Shopify

A mobile-first, SEO-structured rebuild. Load time fell 48% and bounce rate 24%.

P2Restructured the catalog for search

Navigation went from six broad departments to product-type menus with filterable collection pages. An AI content tool on the Shopify API and OpenRouter writes SEO-rich product descriptions and reviews, cutting listing time 70%.

P3Synced stock with the warehouse

A WMS integration keeps stock status on the page in step with the warehouse in real time.

Results

MeasureResultPeriod · baseline
Load time−48%After the Apr 2025 launch · vs the legacy store
Bounce rate−24%After the Apr 2025 launch · vs the legacy store
Organic traffic+36%After the Apr 2025 launch · vs the legacy store
Average session duration+28%After the Apr 2025 launch · vs the legacy store
Time to write a listing−70%AI content tool on the Shopify API + OpenRouter

Google Ads Performance Max campaigns ran alongside the rebuild to add external traffic. Published with 6ave's OK.

Before and after

The storefront, then and now

Legacy captures are from the Internet Archive's November 2024 snapshot of 6ave.com; current captures are the live store. Drag a handle, or use the arrow keys.

Nov 2024Today
Legacy 6ave.com header: red search button and a teal six-department navigation
6ave.com header today: black search bar, ten product-type menus and a hero banner

Header: six broad departments became ten product-type menus.

Nov 2024Today
Legacy 6ave.com homepage below the fold: six-department navigation, small category tiles and a Hot Products row
6ave.com homepage today below the fold: category card carousel, Trending Now row and a promo panel

Homepage: category tiles and one "Hot Products" row became a browsable category carousel and a trending row beside a promo slot.

Nov 2024Today
Legacy 6ave.com product page: title, price, cart-urgency copy and a yellow Add to Cart button
6ave.com product page today: breadcrumb, SKU and MPN, stock badge, quantity, Add to Cart, Shop Pay and a bundle offer

Product page: urgency copy and a delivery estimate became SKU and MPN, stock status, quantity, bundles and the return policy above the fold.

6ave.com homepage today: header, product-type navigation and a full-width hero banner
Today · homepage: search front and center, product-type navigation.
6ave.com Camera Drones collection page today: filter sidebar and product grid
Today · collection: the filterable grid the SEO work hangs on.
6ave.com homepage today on a phone: compact header, search and hero
Today · mobile, where most of the traffic lands.