Case file · Best Buy Marketplace · Feb 2025 – now
Took 6ave from zero to a 10K+ SKU Best Buy Marketplace seller
6ave had no presence on Best Buy Marketplace. I onboarded the account from scratch and built the catalog, product-ID mapping and compliance processes that keep 10,000+ SKUs listed and in sync.
- Role
- E-Commerce Marketplace Manager, iBuy / 6ave.com
- Team
- 2 direct reports (ads and listing content)
- Dates
- Feb 2025 – now
- Running the account
- Since Nov 10, 2025
- Channels / stack
- Best Buy Marketplace (Mirakl), Rithum / ChannelAdvisor
The problems
- No account, no catalog6ave had never sold on Best Buy Marketplace: no seller registration, no catalog structure, no feed.
- Every listing has to matchBest Buy lists a product only when it matches the item master by GTIN or BSIN.
- No compliance process yetOn-time-delivery compliance and catalog disputes had no process behind them.
What I did
P1Onboarded the account from scratch
Seller registration, catalog architecture and a feed-management setup in Rithum / ChannelAdvisor that lists the catalog and keeps it in sync.
P2Mapped the catalog to Best Buy's item master
GTIN/BSIN (universal product ID) mapping so listings match the right Best Buy product. The catalog grew past 10,000 SKUs on that foundation.
P3Built the compliance processes
On-time-delivery (OTD) compliance and catalog dispute resolution, set up from the ground up. The team grew to 2 direct reports as the channel scaled.
Results
| Measure | Result | Period · baseline |
|---|---|---|
| Best Buy Marketplace GMV since I took over | $46.0M | Nov 10, 2025 – Oct 19, 2026 · vs $3.1M Jul 1 – Nov 10, 2025 |
| SKUs managed on Best Buy Marketplace | 10K+ | Oct 2026 · from 0 at onboarding |
| Net sales growth, all channels (Best Buy, Temu, 6ave.com) | 81% | FY24 → FY25 |
| Best Buy Ads revenue | $14.1M+ | Since Nov 2025 · ads case file |
| Team | 2 | Direct reports, ads and listing content |
Ads figures from Best Buy Ads (MyAds) reporting; GMV from the Best Buy Marketplace (Mirakl) seller dashboard, Oct 19, 2026. Published with 6ave's OK.
Before and after I took over · Nov 10, 2025
$3.1M before, $46.0M since
I took over running the account on November 10, 2025. The two periods are different lengths, so the bars compare GMV per month on one scale.
The earlier period includes the launch: the account had almost no sales until late August 2025.
| Measure | Before | Since I took over |
|---|---|---|
| Period | Jul 1 – Nov 10, 2025 · 133 days | Nov 10, 2025 – Oct 19, 2026 · 344 days |
| GMV | $3,126,013 | $46,030,385 |
| Sales revenue | $2,829,293 | $42,541,578 |
| GMV per month (average) | $0.72M | $4.07M |
| Average basket | $837 | $817 |
Source: Best Buy Marketplace (Mirakl) seller dashboard for 6ave, all orders, taxes excluded, shipping included; read Oct 19, 2026. Published with 6ave's OK.
Listing quality
What the feed work changes on a listing
Title rules, a matched GTIN, real attributes and enough photos are what get a listing accepted and found. Drag the handle to compare.
Illustration, not a real listing. Drag across it, or use the arrow keys.
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